Apple is opening a paid ad auction inside Apple Maps. Running ads requires a claimed, verified business location, and verification alone can take up to five business days.
Heads up: Apple retired the old Apple Business Connect portal. Everything now lives under Apple Business at business.apple.com.
Verification alone can take up to five business days. Claim your listing now, not the week ads launch.
Setting up your Apple Business listing
1. Use a business-owned Apple Account
Create it with a company email, not a personal one, so the business never loses access to its own listing.
2. Add a team-controlled phone number for two-factor authentication
It may also be used later for phone verification.
3. Search for the location first
Claim an existing unclaimed listing, request a transfer if someone else manages it, or add a new location only if none exists.
4. Fill in details completely and consistently
Name, address and phone should match your Google Business Profile and website footer exactly.
5. Upload photos now
Exterior, interior or amenity shots and brand-appropriate imagery.
6. Verify ownership
Phone verification is usually fastest for existing listings. New locations need documents like a lease, utility bill or business license.
7. Accept the terms and submit
Multi-location brands should set up an organization record instead of repeating the process for each location.
Checklist before you move on
- Confirm claim, new listing or transfer path
- Business-domain email, not a personal Apple ID
- Name, address and phone match everywhere
- Narrowest accurate category selected
- At least 3 to 5 current photos uploaded
- Verification submitted, with the date noted
- Past the window with no update? Follow up once, don't resubmit