CityLine

A district only works when people show up, and keep coming back.

CityLine is a mixed-use district in Richardson with restaurants, shops, offices and homes around a central plaza. Our job is to keep it top of mind across Dallas–Fort Worth, for the regulars and for people who have never been.

Always-on paid media, plus a push behind every event on the calendar.

• Social ads. Prospecting, retargeting, audience match and promoted posts on Facebook and Instagram.
• Google Search, Display and YouTube. Reaching people looking for food, drinks and things to do in Richardson. Some video ads beat a 2% click-through rate.
• Events. Campaigns behind Bite Nite, Merry Market, the Hot Cocoa Crawl and First Saturday yoga on the plaza.
• Tenant promotion. Dining content for tenants like Good Union, Tricky Fish and Edoko.
• Nextdoor and SEO. Neighborhood ads, plus an SEO audit and cleanup of the district's website.
• Reporting. An API-connected dashboard and a monthly call on what's working.

In 2024, Business Profile website clicks more than doubled and website sessions rose 37%.

Paid search clicks grew 160% while impressions fell 59%, so the budget reached people more likely to visit. Six years in, CityLine is one of our longest-running partners.