Case study · Historic lease-up
The Banc
Leasing a restored, century-old bank building in downtown Hammond, Indiana, from first tour to full occupancy.
Full
Occupancy reached in October 2025
3 yrs
Full-scope partner since 2023
~100
Years old, restored as apartments
5,000+
Sq ft of lounge and co-working in the old banking hall
The challenge
A century-old bank, reborn as apartments, needed renters to discover downtown Hammond.
The Banc is a restored, roughly 100-year-old building in downtown Hammond with studios through two-bedrooms and more than 5,000 square feet of lounge and co-working space in the original grand banking hall. It sits near the South Shore Line, so the right renters could come from well beyond Hammond.
What we did
Full scope: strategy, website, every channel and the tour calendar.
- Strategy and launch. A digital plan built in 2023, then SEO, social, programmatic and search rolled out in order.
- Website and SEO. Landing pages and copy that tell the building's story.
- Search and programmatic. Reaching renters across Northwest Indiana and the South Shore Line corridor.
- Social. Organic and paid social built on the building's architecture and history.
- Email. Campaigns that filled the first tour calendar when tours opened.
- Reviews and tracking. QR-code review pages for residents and server-side tracking for cleaner data.
Where it stands
The Banc reached full occupancy in October 2025.
With the building stabilized, the work has shifted from lease-up to keeping it full at a lower cost.
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