Effectively allocating and optimizing budgets ensures that our clients get the most value from their marketing investments. Budget planning involves a transparent discussion about the scope of work, the level of competition in the industry, and the specific digital marketing channels to be utilized.
Sharing results effectively is crucial for Genius to demonstrate the value of our clients' marketing investments. We value clear and transparent communication and strive to build trust and strengthen relationships. We focus on goal-based reporting using interactive dashboards that clients have open access to. Genius schedules regular meetings to discuss results and provide an opportunity for real-time discussion, clarification of any questions, and collaborative planning for future initiatives.
Genius will delegate an Account Director to manage the planning, execution, and oversight of your strategy. The Account Director maintains the various elements of a digital marketing campaign, from managing budgets, to setting timelines, sharing reporting, and communicating with internal and external colleagues.
