In 2020, Facebook removed several targeting capabilities from social ads, and in turn, FHA-compliant properties were left without true local targeting and increased cost per lead. It was no longer possible to attribute funnel conversions effectively to META ads. making in-market segments for apartment hunters ineffective. Additionally, Google announced in 2022 that GA4 will replace Universal Analytics as a first step to removing 3rd party tracking in 2023.
Genius found a solution by utilizing randomized 1st-party data from the 6,500+ units we manage to create a more personalized user persona, combining data from multiple sources to form a highly qualified audience with stronger purchasing signals. We added additional persona-driven 3rd-party targeting to our algorithm to create a highly-targeted, FHA-compliant, 1st party Qualified Apartment Hunter audience. Now, audiences can be hyper-targeted by geo, interests, neighborhoods, and more. These options are completely unavailable to Meta targeting anywhere else.
GeniusLead Pro AI is a sophisticated system designed to revolutionize the multifamily leasing process by enhancing lead management, streamlining leasing processes, and ensuring higher lead conversion rates.
A Lead Nurturing Sales Team is a group of human sales professionals who play a crucial role in the lead management process, working in tandem with AI technology. Their primary responsibilities include:
The synergy between AI technology and human sales professionals optimizes the lead management and leasing process, resulting in higher conversion rates and overall customer satisfaction. Lead nurturing and management gives your leasing team more time to take tours and meet with potential clients! Less Administrative work and time in front of a computer means more tours and more signed leases.
ILS management services focus on elevating property visibility, lead generation, and pricing strategies to improve the online presence of properties and drive revenue growth.
Genius specializes in ILS management on platforms like Zillow, Apartments.com, and Rent.com, including:
Our multifamily expert team manages reviews and online reputation, ensuring professional responses to feedback and enhanced property ratings. Staying informed about ILS algorithms and conducting competitive analysis are integral components of our services.
Now more than ever, good quality content is extremely important in social advertising and within social profiles. Content serves as a powerful tool to connect with and attract potential residents. In this competitive market, prospective tenants are increasingly turning to digital channels for information, and high-quality, relevant content helps property management companies stand out and build a strong online presence.
Not only that, but potential leases want to explore videos and high-quality photos before even committing to a tour. Blog posts, videos, and social media updates, contributes to a positive online reputation and can influence the decision-making process of individuals looking for a place to live. This is why Genius has made it possible for our team of content creators to create the following:
