Insights

What's changing in digital marketing, and what to do about it.

Short, practical reads from the people running the accounts.

AllAnalytics & DataPaid AdsSEO & GEOMultifamily
AVERAGE GOOGLE ADS CPC$4.662024$5.422025+16% in one year (WordStream by LocaliQ)CLICKS ON THE #1 ORGANIC RESULT7.3%Dec 20231.6%Dec 2025Click rate when an AI Overview shows (Ahrefs)Paid AdsGoogle clicks are getting harder to earn and more expensive to buyAI answers are taking clicks from organic results while Google Ads costs keep rising. Here is what to do about both.October 6, 2026Read →WebsiteBusiness ProfileInstagramXTikTokYouTubeSearch ConsoleAnalytics & DataGoogle Search Console now tracks your social media performanceSearch Console can now report on Instagram, TikTok, X, YouTube and Business Profile alongside your website.August 3, 2026Read →ClaimExisting listingTransferListed by someone elseNewNo listing yetVerifyup to 5 business daysAds go livePaid AdsClaim your Apple Maps listing before ads go liveApple Maps ads need a claimed, verified location, and verification can take up to five business days.July 30, 2026Read →

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