Case study · Multifamily lease-up
3111 Sunset
Leasing the first amenity-rich high-rise in a quiet Dallas–Fort Worth suburb.
1st
High-rise apartment building in Flower Mound
Class A
Shoreline, resort pool, room service, on-site bar
8
Services under one team
#1
Rent per square foot in Far North Dallas
The challenge
Get a suburban community to embrace its first high-rise, and lease it.
Apartments have relied on Apartments.com, Zillow and Craigslist for 20 years. We wanted 3111 Sunset to own its digital real estate instead of paying to build listing sites' brands. As a Flower Mound-raised agency, we knew the community we were talking to.
What we did
A strategy built for this building's lifestyle: a shoreline, room service, a resort-style pool and an on-site bar.
- SEO and search. Making the property's own website the place renters land, not a listing site.
- Social, display and video. Sharing the community and lifestyle with the audiences most likely to lease.
- Email and social media management. Keeping prospects and residents engaged.
- Photography and video. Creative produced for the building.
- Weekly optimization. Every media dollar, post and search ad reviewed weekly, with in-depth reporting and strategy calls.
Where it stands
3111 Sunset commands the highest rent per square foot in Far North Dallas.
Genius provided the initial brand, website and digital launch support. Once the early results were in, the client took marketing back in-house.
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