Case study · Multifamily lease-up
ALTA K Station
A full takeover of digital ads to lease a 600-unit Chicago tower faster than the market around it.
30%
Faster to sustainable results than the competition
600+
Units
<12 mo
Lease-up goal
4
Channels under one team
The challenge
Lease a 600-unit building in under 12 months, then shift to lower-cost, long-term lead generation.
We were brought in for a full takeover of the building's digital ads during initial lease-up. The job: more leads, more tours and more leases, then a sustainable program once the building was full.
What we did
Highly specific campaigns that reached renters right when they were ready to decide.
- Search ads. Google campaigns written for a smart audience comparing price, location, amenities and lifestyle, showing why this building answered all four.
- Social ads. Targeted Facebook and Instagram campaigns that lifted primary conversions and secondary engagement.
- Display ads. Awareness across Chicago while the building was new to the market.
- SEO. Ongoing on-page, off-page and technical work to build long-term organic traffic after lease-up.
Where it stands
ALTA K Station reached sustainable results 30% faster than the competition.
Like the building itself, the campaigns came down to the fine touches. Today the work has shifted from lease-up velocity to steady, lower-cost lead generation.
More of our work.
All multifamily →
One Chicago ApartmentsAgency of record since 2020
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