Case study · Ecommerce

Bite Society

From a pandemic pivot to a stall in Seattle's Pike Place Market.

Location
Seattle, WA
Business
From-scratch food and gifts
Partner since
2020
Bite Society American Cookie Collection tin
2020
Partner since
4
Channels under one team
2
New retail spots: Pike Place Market and Seattle's airport

The challenge

In 2020, a catering company lost its events overnight and had to invent something new, fast.

Bite Society was born during the pandemic to help people stay close by sharing food. We got connected with them that year and were hooked: a from-scratch food company with deep Seattle roots.

What we did

Comprehensive ecommerce marketing that connects Bite Society with people who want to take a piece of Seattle home, or send it to someone.

  • SEO. Organic visibility for gifts and Seattle-made food.
  • Google Ads. Search and shopping campaigns for buyers ready to order.
  • Social media marketing. Content that shows off the food and the people behind it.
  • Social ads. Paid social to reach new customers across the country.

Where it stands

They're growing. Bite Society earned a stall in Pike Place Market and opened its first airport location at Seattle-Tacoma International this year.

Online revenue keeps climbing as more customers find them every year.

Overhead snack board spread with Bite Society products
Friends toasting over a Bite Society spread
Pepperish jar with charcuterie and crackers
Nutcracker cookie tin with holiday cards
Ginger Crumble cookie tin on marble

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