Case study · Data & analytics

GoodRx

Making it easier for people to get discounts on the medications they need, and growing revenue 8% organization-wide.

Client: GoodRx
Engagement: About one year
Focus: Data, testing and CRO
Industry: Healthcare & professional services

Illustration · Promo page testTracked

Conversion to coupon

AControl

BWinner ✓

User path

Search a drug→Compare prices→Get the discount

Revenue growth+8% organization-wide

Revenue growth, organization-wide, tracked to the program

~1 yr

Engagement

Teams aligned: marketing, social and Google Ads

A/B

Page testing on every key change

The challenge

GoodRx needed to know how people were really using its website, and which changes would get them to a discount faster.

Every new promotion needed its own conversion tracking, and the marketing team wanted clear evidence of how users moved through the site before deciding what to change.

What we did

We ran the data side of the program: measure, test, explain, improve.

Conversion tracking. Built for each new promotion, so results were measurable from day one.
A/B page testing. Facilitated tests on key pages and monitored performance through each one.
Conversion rate optimization. Supported CRO work to make discounts easier to find and use.
Team workshops. Led workshops with GoodRx's marketing team on how users were engaging with the website.
Cross-channel coordination. Worked with the social and Google Ads teams to push marketing messages and relay live metrics for continual improvement.

Data & Analytics Lead Tracking Marketing Strategy

Where it stands

Revenue growth from the campaign was tracked to 8% organization-wide.

Over about a year, the program introduced new ways of optimizing GoodRx's website. Its success led to additional marketing activations with agency partners.