Case study · Multifamily lease-up

Inspire Prairie Springs

Leasing a new 710-home community in Pleasant Prairie, Wisconsin, before the buildings were finished.

Location: Pleasant Prairie, WI
Developer: Bond Companies
Property: 710 homes in two phases
Partner since: 2026
Industry: Multifamily

Aerial rendering of the pool, cabanas and clubhouse at Inspire Prairie Springs

40%

Of the first building leased before it opened

Leases signed by mid-August

75%

Of signed leases traced to social ads

710

Homes across two phases

The challenge

A brand-new community between Chicago and Milwaukee, with buildings delivering one at a time.

Inspire Prairie Springs is a 710-home community from Bond Companies, built in phases. Renters had to find it, tour it and sign before most of it existed, and every building opening needed leases waiting.

What we did

A lease-up program built on tracking first, then paid social, search and SEO.

Strategy and audit. A digital audit and lease-up plan paced to each building delivery.
Paid social. Meta campaigns that turned out to drive most signed leases.
Search. Google and Bing search, plus tests on Apple Maps and ChatGPT ads.
Lead-to-lease tracking. Leases matched back to their source through the CRM, so budget follows signed leases.
SEO and reviews. Organic search work and QR review pages for new residents.

Marketing Strategy Social Ads Search Ads SEO & GEO Lead Tracking

Where it stands

The first building was 40% leased before it opened, and 69 leases were signed by mid-August 2026.

Lead-to-lease data shows social ads drive about 75% of signed leases, so that is where the budget goes. Inspire also leads its competitors in organic search visibility and non-branded organic traffic growth.