Case study · Boutique hotel
Stay One Chicago
Filling nine designer suites inside One Chicago, one of the tallest towers in the city.
78%
Occupancy in May
9
Designer suites to fill
3
Ad platforms: Google, Meta and YouTube
The challenge
Nine suites competing with every hotel in downtown Chicago.
Stay One Chicago is a small luxury hotel inside One Chicago, with suites designed by Donna Mondi and guest access to a 125,000 sq ft Life Time club. It needed direct bookings, not just third-party ones, and a website search engines could fully read.
What we did
Search, social and SEO built around direct bookings.
- SEO audit. A technical audit that found most of the site wasn't indexed, with a fix list and a rebuild plan.
- Google Ads. Search campaigns for high-intent hotel searches in River North.
- Meta retargeting. Retargeting for visitors who looked but didn't book.
- Video. Video ads across Meta, Google and YouTube.
- Reporting. A dashboard that tracks direct and third-party revenue side by side.
Where it stands
Stay One Chicago reached 78% occupancy in May 2026.
We're now fixing booking attribution so direct revenue is credited to the campaigns that produce it.
More of our work.
All hospitality & entertainment →
One Chicago ApartmentsAgency of record since 2020
CityLineSix years of filling the plaza
Walmart AMP+19% revenue, −12% marketing expenses